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Will ZTE Crush Apple and Samsung in 4G?

Views:0     Author:Site Editor     Publish Time: 2018-03-09      Origin:Site

Chinese handset manufacturer ZTE has launched an all-out attack on the Apple and Samsung-dominated smartphone market, arguing that while those two brands have dominated the 3G world, ZTE will win 4G and remain a key player.

4G service allows faster high-speed mobile internet connection, which is crucial for a generation of smartphone users increasingly using their handsets to watch videos. It has now become a key area of competition as handset manufacturers fight to attract new customers and consumers shift from 3G to4G.

One of the top five global smartphone manufacturers, ZTE unveiled its Grand Memo II LTE ultra-slim phone at the Mobile World Congress in Barcelona in an attempt to enter the higher end of the market. It also launched two new Firefox phones - the Open C and Open II - to stabilize its strong presence at the cheaper end.

While a price for the Memo II has not been announced, Lv Qian Hao, head of device strategy at ZTE, told CNBC that the company wants to focus on the $200-$400 mainstream range.